MY ROLE: Creative Director

THE CHALLENGE: We were charged with keeping the story active In-between season's of ABC Family's popular show "Lincoln Heights" . The show's heroin, "Cassie" is a smart and savvy high school girl with an interest in art.

We teamed up with the show writers to create an experience that allowed fans to keep up with "Cassie" and her boyfriend while separated for the summer - through a virtual view of her personal laptop. We created story lines that followed “Cassie” as she stretches her wings at a fictional art camp. The story was brought to life through her journal, instant messenger chats, email and video chats featuring the Lincoln Heights stars, shot on-set to keep viewers engaged. We designed each app allowing this kind of access in addition to writing all the interweaving story lines, emails, journal entries, and additional materials. We took photos and created images of "Cassie's" artwork. We also designed, shot and directed all the video chats on the set of the show.