MY ROLE: Concept / Creative & UX lead

THE BRIEF: Drive product awareness and conversion for “HalloweenTime” at Disneyland. Online effort should be iPad/Tablet and Desktop PC compatible.

THE SOLUTION: We played on the ego of the typical Disney Villain and created a star-studded event among the iconic attractions on the Disneyland website. All the hottest villains were in attendance from Cruella de Vil to the Ursula. Users could interact with each Villain to read and share tabloid style articles featuring gossip, fashion (costumes) and seasonal spirit. Clicking/Tapping on the attractions and objects in the parallax environment exposed articles on each themed attraction at Halloween Time at Disneyland.

THE STATS: As a result, website driven revenue was up 30% compared to the previous year. Our efforts also boosted page views and time spent significantly.