MY ROLE: Concept / Art Direction

THE BRIEF: Announce Summer offerings for Disneyland and drive conversion.
• "Star Tours" re-imagined
• "Goofy's Sky School" roller coaster
• "Magical" fireworks show
• "World of Color" show
• "Ariel's Undersea Adventure" ride

THE SOLUTION:
We created an online environment that spanned "From Sea to Space at Disneyland", with "Star Tours" represented in outer space all the way down to "Ariel's Undersea Adventure". Users could navigate each realm within the vertical parallax site and interact with the Summer cast of characters to learn more about each offering.

THE STATS: This site helped increase awareness and conversion and netted the Web Marketing Association's Outstanding Website Award.