MY ROLE: Creative Lead

THE CHALLENGE: The Disneyland mobile site needed some serious help! It took users 5+ screens to get a phone number to make a dining reservation or find out about an attraction. The IA was cumbersome, the visual design was misaligned with the brand and the content was irrelevant to mobile audiences.

But with only 2 months left in the 4th quarter and a business need to launch before the end of the fiscal year - we knew we would need to do some fancy footwork to get this site designed and launched. And the complex web of reviews and process steps is normally a beast. We took a modified Agile approach to quickly prioritize our goals and get the UX and UI pulled together. We ultimately launched an awesome, user centric mobile site for Disneyland.

In addition to meeting our business needs and serving our users, the site netted an Interactive Media Award & was a Webby Honoree.