MY ROLE: Creative Lead / UX Lead / Art Direction

As the creative partner for digital - I lead all design and media efforts day to day as well as any new initiatives related to the Aulani Brand.
I am responsible for crafting & pitching creative strategy for new initiatives with executive leadership as well as with the Aulani brand partners (client), social marketing partners, advertising partners. and affiliate partners. Ultimately it's my job to help follow through on the creative strategy and bring it to life online.